Network marketing is first class cosmetics dry

REVIEW: 2012 marketing your horse can not understand God, but you may not understand network marketing, network marketing will enter Chinese cosmetics war, the next 10 years, the U.S. cosmetics firms are not is "power down" is to be "brought down" and does not learn not eligible for participation, plus 10 years of self-punishment ban! [cosmetics online marketing first class] Huangpu a training on 17-19 November 2011 in Guangzhou, Zhongshan University of the successful completion, fun learning, sharing joy, happiness "shock!" [cosmetics online marketing first class] to observe the real field of study + dry content, students receive praise.

2011 double eleven years, Taobao Mall closing at 0:00 on the 12th trading exceeded 3.36 billion, with daily turnover for the last nearly 4 times! double eleven cosmetics Taobao Mall a large amount of promotion is TOP10 were: Royal mud Square flagship store, Niu Er (microblogging) official flagship store, mg one hundred libraries store, olay official flagship store, high-wire Cosmetics flagship store, the flagship 1908 family of membrane, Aurora Four Seasons Hall store, L\'Oreal (microblogging) official flagship store, Salsa official flagship store, The FaceShop Cosmetics flagship store, though Taobao Mall big promotion in full swing, some cosmetics brand fun, but the era of wealth, according to research analysis: Beauty industry in the era of electronic business is still a "year-old urchin," 80% of very great importance to network marketing, but 80% do not understand network marketing, 80% of the smoke and mirrors, 80% of light to do, lip, 80% did not start to build word of mouth network, 80% did not build a network brand, 80% did not build a network marketing team, 80% around the corner and not daring to move, 80% of the bosses are helpless, 80% of the boss look "net" disappointed, above referred to Beauty Enterprises "electronic business anxiety".

Introduction

the next 10 years, the U.S. cosmetics industry is entering the electric business era, the Chinese cosmetics will will enter the network marketing war, do not learn not eligible for participation, plus 10 years of self-punishment ban! 80% of the "electronic business illiterate," companies will be brutal shake-out! November 17, 2011, in the beautiful Pearl River, Guangdong the highest institution of Sun Yat-sen, three days and two nights of [cosmetics online marketing first class] Huangpu a class officially commenced!

[cosmetics online marketing first class] Huangpu a student took a photograph

[the first network marketing cosmetics class] developed by the Institute of times create rich, wealthy college age first started creating the whole industry chain development of education and training programs, special customization, integration planning, education, training, operations management, corporate business school to create, evaluate feedback for SMEs "talent production line." comprehensive equipment upgrades in order to "apply what they learn with Hiromitsu" as the motto, the "Shi Zhanpai + doer + field trips," the floor-based learning model, it is time to play Beauty electricity supplier "pioneer", and strive to Beauty companies to ease the "electric providers anxiety disorder" and "electronic business phobia" for the Beauty business from the "zero" to begin developing the network marketing team. Let Beauty bosses "want to move on the move", "like electricity on the power "to" like electricity power ".

" boss did the concept of dry and white dry! boss do not learn, no drama electricity supplier! boss did not get to know, burn a bottomless pit! "era record wealthy Executive Dean, China Times Wealth editor of the magazine, Time magazine editor Honglin wealth in the opening ceremony, Mr. Hill for the students to share a simple refining: 8090 grew up with the network after the consumer has now become mainstream, "god," Do not have a "generation gap", do Do not let their "off gas", "Left Behind"! marketing your horse can not understand God, but network marketing may not understand. network marketing, become the tr, to ensure competition in the future survival and leading a strategic choice! [age wealth] set time record wealthy colleges, Time magazine to create wealth, create wealth online marketing interactive communication age, wealth forum for the "four-wheel drive", to build China\'s best educational media organizations, and finally as president say "cosmetics the formal commencement of the first class of network marketing, "under orders, all participants with applause and studious attitude began a three-day and two nights of student life.

fun learning real curriculum

" dry "one: Happy Learning - practical courses

E-commerce is now an inevitable tr of economic development, if you still insist on the traditional marketing model, you will be eliminated sooner or later! aware of the importance of e-commerce, when you started to do it, you have not found unable to move?

Course 1: Beauty net to win the world - Speaker: Liu Dongming

[cosmetics online marketing first class] visiting professor at the Foundation of teachers to teach on-site

"traditional enterprise digital continent of the Normandy landings, must learn to Darwin\'s theory of evolution! aquatic biological transition to the reptiles, amphibians are an important stage for the traditional enterprise "net" terms, the traditional combination of channels and network channels, while advancing, with the "mouse cement" making actual situation with the yin and yang fist is the transition effective way. "Tsinghua University class president Distinguished network marketing expert, internet marketing experts, Zhongshan University MBA Chair, Distinguished Visiting Professor School of times creating rich, China\'s top ten network marketing expert Liu Dongming the teacher will share the commencement of his network marketing." martial arts Cheats, "to conquer the consumer, get the consumer to create the network is to build consumer brand first impression, a good network brand allows consumers to" love at first sight ", to reduce time and cost of purchasing decisions, a good network brand allows consumers to "the final word." Beauty brand of online integrated marketing communication at the right time, is imperative.

the Foundation of the teacher through the classic case of teamwork and for some of the original eighteen network marketing tool, to lead the students surf the web with rivers and lakes:

( a) Seven Plum Marketing website build net win base.

1, SEO search engine Baidu home page to help sites occupied;

2, content integrity of the contents of the support for consumers to fall in love with your website!

3, vision fascinated by the visual design for a pretty face your customers!

4, through speed experience, operating experience, the results of experience, trust, experience, experience of the four have ease of use, to give consumers a "cool" feeling;

5, so that site will speak, the site\'s communication features to arrive ten a salesman!

6, carry out a comprehensive site monitoring and analysis, investment and return control of the site

7, promotion promotion site lone crack Fort effect, make your site famous for the world!

(b) of the network marketing eighteen weapons, including: blog Marketing, IM marketing, forum marketing, viral marketing, B2B marketing, brand marketing stories, comics marketing, microblogging marketing, network crisis public relations, news marketing, event marketing, event marketing, CEO of marketing, virtual world marketing, widget marketing, e-magazine marketing, SNS marketing, video marketing.

(c) the principle of network marketing 4I: Interesting fun principles of network marketing to make entertainment factor souls; Interests interest principle, network marketing need to put the interests of the coat; Interaction interaction principles, no interaction , not marketing; Individuality personality principle, personalized, not thousands of people face.

the Foundation of the teacher pointed out that the Internet has a unique charm of marketing and market potential, many cosmetics companies is also becoming the second front now online advertising market is at an alarming rate, the effectiveness of online advertising has become increasingly important to play, so even that the Internet advertising industry will become the traditional four media after the fifth-largest media. Network is a diverse, less constrained, strong interaction platform, enterprises can be creative enough additional elements to attract the attention of Internet users, Internet users and even interact with the brand awareness and loyalty, network marketing, e-commerce development is an important foundation for the work, but also the rapid development of network marketing the premise and guarantee.

the Foundation of teacher humor, relaxed, lively and skillful teaching style, and the real marketing cases and ways to get students in the joy of learning easily mastered internet marketing a variety of methods and techniques, classroom from time to time came the applause, laughter!

Course II: How to Make the network operators? - Speaker: Huang Xiaodong Xiaodong

rape a teacher too, Changqiangduanbao together on!

reported, November 11, 2011 , family of membrane turnover Taobao Mall one day to 500W, the face of this incredible figure, cosmetics, online shopping can be found now, buy the mainstream consumer groups have become the first choice, then by the cosmetics industry, how to build their own channels and e-commerce to brand? CEO Mr. Huang Xiaodong membrane family do with their e-commerce experience to share.

for network operators is how to Make, Huang Xiaodong said: no matter how cosmetic changes in e-commerce industry is rooted in the understanding of the industry and cognitive, on-line under the accumulated wealth of experience, if we can understand the basic operation of on-line can also do good, the details of which need to control for Huang total of seven recommations "dry" so that students really benefit: (1) product differentiation is the cornerstone of electronic business growth. would like to grow up fast must start from the market segments, it must be done hot single product, to focus resources on a single product with a unique selling point for rapid promotion When a single product has been successfully exted, you can consider the development of long tail products (2) visual performance is the essence of network marketing. clean, simple, self-so, generous, gave people a sense of trust is the basic principles of visual design shop Product images, the image of the selling points not more than three, details of the plan is essential; product text organization to take three points: first, to give buyers the benefits of the product point; second, and similar products difference; Third, the product description text is the highest state of emotional exchange and buyers; web design as a single color, if the web design shop and product positioning to fit, "Matou" essential , "Matou" to show the effect on sales of products out there are great role in promoting; advertising, mainly promotional advertising, with fewer words express: brand, promotions, brand concept three aspects, with the pictures speak. (3) service-oriented customers to create a better shopping experience to develop the direction of the electric, continuously create surprises for the customer shopping experience is key to the future of marketing: word of mouth + products + service = value to the customer to create a degree of surprise, not only better able to retain the target consumer groups can also be spread on a second brand (4) e-commerce platform for the management, sales determines the success of e-commerce. Sales = flow * conversion rate * customer unit (5) can be ad-free, but not without promotion, promotion is to raise a reasonable market size effects. succeed in e-commerce platform for the sales continue to grow, we must always change the pattern of promotions, to continue to stimulate consumer demand. (6) advertising is a double edged sword, consumer marketing, spontaneous communication is the highest level, so advertising in electronic business platform must be cautious. (7) winning online marketing background. Network Marketing Competition the background, the background more powerful, the company will continue to grow in the construction of network marketing background, should logistics management systems, service systems, membership management system, inventory management systems, etc. to strengthen and improve the operation of the system is run-off of a thousand miles outside the protection.

family of membrane total unreserved Xiaodong Huang, "dry" to share, so that students are more realistic and clear understanding to the network\'s overall operating system, Huang true selfless sharing and exchange, so that students Changqiangduanbao overwhelmed, the pen is not the moment to stop, applause is an less stream.

"dry" Second, happy discussion - hard work Q

(a) going to night classes during the day in the teacher case studies

are exciting and practical course content measured professors, so students had a productive session, is to allow students to learn more spirited, study all the time all of his voice, without the slightest fatigue, against the clock to "drain" the teacher.

1, electricity suppliers Operations and outsourcing business operating model discussion

power which model? moment become popular electronic business network operations will be outsourced and what kind of development tr, how should companies choose? Doctor of Business Administration, Taobao General Chamber of Commerce, National Electronics Business experts database experts Ju Lingyun senior students of teachers in the study up to do a seminar to share the traditional e-commerce companies have the following four attitudes: one can not see the e-commerce on the traditional economy of the huge impact; two look down shop, open a shop that is not a big deal; three methods for emerging network marketing do not understand; four can not keep up, so wake up, when to do e-commerce has no chance. the current business model to create e-commerce are: 1. Zijian Platform: Zijian Zijian corporate presence Web sites to e-commerce site (B2C); 2, B2B platforms: web sites to promote the wholesale use of B2B business platform (Alibaba, HC, industry e-commerce site); use of the international platform for web sites to promote trade (Alibaba International Station, Dunhuang, Tang Yi network); 3, the retail platform: the use of B2C and C2C platform web sites to promote retail business (Taobao, patted net, there is ah, ebay); 4, the development of channels: e-commerce sales enterprise, Taobao shop supply, network development agency, they also provide a shortcut for the enterprise and channels: indepent operation; co-operators; outsourcing operations; authorized to operate due to lack of personnel do not have corporate team, but not the power management business will not , there is no risk of hard to control the budget, there is no little experience, the lack of difficulty on the basis of the scale, many companies choose to outsource e-commerce course, e-commerce outsourcing companies have chosen is not blind, according to their business situation to choose, for business The ultimate e-commerce outsourcing business is divided into the following four points: (1) outsourcing company = company + brand brand electronic business professional company; (2) outsourcing company + brand = brand\'s electrical business team team; (3) a number of brand + = vertical electric business outsourcing company specialized platform; (4) = number of categories + outsourcing company integrated platform for electronic business category.

borrow the stock you used the word Tips Students: outsourcing risk, choose to be cautious.

Ju Lingyun teacher site Share electronic business operations and outsourcing model

2, how to buy electricity network operators docking platform

in the "double 11" storm buy online shopping, Times School of cosmetics creating rich Internet marketing first class site invites handle network, help cosmetics companies on-site interactive docking, so that everyone face to face communication, the line brands on-line platform handles network project director Mr. Li Ruiwen network through the introduction of the handle and pull the line-line model, so that we can buy a deeper site understanding in the subsequent high- salon business dialogue in the electric field for the student\'s on-line to answer questions also 11 done, so we lifted the on-line to worry about.

Lee familiar handle network sharing, if students thought and absorption

(b) the interaction

three days and two nights of classroom time is limited, the graduates and the problem is mustering the strength to seize any opportunity to interact with teachers, problems for students, a question from the on-site solution , so that everyone with questions, with a way to go.

teacher-student interaction learn and forget the gym, learning to learn, dance, lift their spirits ;

"dry" three, happy to visit - site visits (membrane family visits)

"the boss does not observe, electric commercial Tama! boss has no vision, the next few sources of income!" Network Marketing Competition the background, listening to the sharing Xiaodong membrane family, everyone on this a few years time from 0-1 million, staff personal development from 3 to 300 individuals, in this two-eleven Taobao Mall a large promotional reached 500 million of the membrane family background of the operating system is quite interested in why he Xiaodong willing to share online products, the key is "open", to share experiences from the real course of action, practice is the sole criterion for testing truth, Welcome to visit guidance. students came to the Cosmetics Co., Ltd. Guangzhou pleasing to the eye "membrane family" brand Operations Center, under the leadership of the teacher in the field Xiaodong study tour "of membrane family" background operating system, a full understanding from the inside out successful operation of online shopping brands operate, highly prized in site visits, photographs record.

be mistaken for the students, "Internet cafes" and "membrane family" operations center different levels of "surprise" ; "membrane family" to visit the scene of logistics warehouse

"membrane family" to visit the scene

into the warehouse company, gives the first impression is to a company\'s warehouse, not how This is reminiscent of the "double 11" one day create five million sales of the company, the warehouse became the membrane compartment of the family office team, watching all the students could not believe my eyes, it was even issued: "This is not a cafe it?" sighs, but it is these rough conditions, but gave birth to a miracle of people in the leadership of the teachers Xiaodong, everyone from brand planning center to the sales department and finally to the logistics center, the whole visited the three-dimensional orientation of back-office operations team, the students do not understand the problem enumerating Xiaodong teacher gives advice and opinions on the future development of electronic business students were also carried out a profound study.

the saying goes: to find your example, to learn, imitate and surpass him!

"dry" four, happy harvest - Campus Life (campus life recess interactive + + Excellent student)

(a) class leadership election

I agree! class leadership to take the lead, we refueling!

review campus life, so you back a student. On the first day, the teacher\'s initiative, Huangpu timing of the first election for a class cadre, [network marketing first class cosmetics] Huangpu a class leadership formally established, the squad leader: Zhou Yingna (IMC International), deputy team leader: Zhu Hongbin (Huanya Technology), study members: Lv Guangning (Yahweh Han Yi), cultural members: Li Shu, life members: Zhang Xia (one hundred Lin Kai), sports Members: Shen G (on health). Zhouying Na in the squad under the leadership of each class were appointed a brief inaugural speech and "I dream of electric suppliers\' share class leadership expressed the hope that they have created in the era of rich college class leadership and The joint efforts of the students for you to build more learning opportunities for exchanges and platforms, in the "shock" walk hand in hand on the road, farther and farther, the more students a strong friship.

(b) review the student cafeteria;

year of university life, three-point line: classrooms, dormitories, canteens there long when there is no return to campus to experience the simple life, student cafeteria? today [cosmetics online marketing first class] take with you memories!

review student cafeteria

(c) "good student" award

did you last get a "good student" award it? three days twenty-two, the students active learning day and night, afraid of hardship and difficulties, they touched by the spirit of the teacher, but also touched record wealthy college age, the occasion of the of the course, specially designed for this era of record wealthy college students outstanding academic performance of students awarded the highest honor a symbol of good student certificate, to enable students to gain knowledge at the same time also gain happiness.

your "good student" award it? sun drying it

"dry" five, happy to share - teacher punch

1, you quit electricity providers, electricity suppliers will dry you! you do not play electric providers, electricity providers to play you.

2, word of mouth + product + service = value, continue to create for the customer shopping experience is a surprise win in the key to the future!

3, network marketing 4I principles: Interesting fun principle, Interests interests principle, Interaction interaction principles, Individuality personality principle to be "amphibians", surf the traditional channels, network channels!

4, Internet start-ups must be small and fine, can not "sharp" is difficult to operate.

5, film products gathered a lot of popularity, you can develop "long-tail products".

6, not for all users of the favorable rate and demanding requirements of the views of loyal users more valuable.

7, electrical engineering business is the boss if the boss do not understand, just by the business sector to implement electronic or outsourcing success rate is very low!

8, network marketing, three levels: the first is a positive crowd, the second warm soy sauce, and the third is to personally push-ups.

9, electronic business is the father, network marketing is the mother, a no less! the future, electricity network marketing business is the father, network marketing is the mother, a no less!

10, traditional enterprise digital mainland Normandy landing, must learn to Darwin\'s theory of evolution! aquatic reptiles of the transition, there is an important stage of amphibians, in terms of the traditional business e-commerce, traditional channels, network channels combined, while promoting, mouse cement play actual situation with the yin and yang boxing is an effective way to transition.

11, the word in e-commerce, e is the phrase, business is subject; electronic is a means business is the goal! master and servant must be clear, our business is for business and e is not for electronics and business.

12, the boss do not learn, no drama electricity supplier! boss did not understand, electricity providers bottomless pit!

13, do not attach importance to cosmetics network marketing, you will lose 50% of the market and missed the golden opportunity the next 10 years!

14, service-oriented customers to create a better shopping experience to develop the direction of the electric

15, network marketing is the Competition background, the background more powerful, the company will continue to grow.

Summary: Knowledge and Action - big

times with Hiromitsu wealth that: network marketing, electrical engineering business on the one hand is the boss, and the second is on the protracted battle! If the boss does not participate, only by the department to implement electronic business, success rate is very low! because the surface is to open up a channel, in fact, the transformation of corporate marketing, companies need to sp a lot of resources, not the electric business departments dealt with indepently.

current course well-known companies such as skin Beauty Po, Han Yi, Lancer, Di Cai, Li Yi billion (microblogging), one hundred Lin Kai, Hui Niguo occasion, taken Liyuan, on health, Japanese Chamber of Commerce and other agencies in Guangdong more than 30 children\'s shoes in the study, skin Bao, Han Yi, Lancer and other enterprises is high, especially attention, sent the backbone of electronic business and even full team participate in the study. "unity of knowledge, including Hiromitsu big "record times wealthy college motto, it is time for creating rich college [cosmetics network marketing first class] wishes and expectations of all students, hoping China Beauty Industry participants through three days and two nights of the" real + hard work + field trips "to learn, that teachers will learn to share the intellectual wealth of tools and methods in the future development of electronic business on the road to its head at the same time, record the times for the wealthy college students who are ready to develop the electric to provide better services to help students to develop the corporate power. [Cosmetics Marketing Lesson] second class will be held 27-29 December 2011 at the commencement of Sun Yat-sen, welcome more hope to thousands in the industry , traveling, fris pay all directions, the net to win the world\'s elite to join the large group together, along with network marketing war against cosmetics, fun learning, sharing joy, happiness "electric shock"!

[program evaluation]

◎ Guangzhou Asia World Cosmetics Business Department of Electrical Technology Co., Ltd. Zhu Hongbin: the Foundation of the teacher\'s curriculum inspired to do e-commerce systemic thinking, especially microblogging marketing inspiration will help the actual work, Liu and humorous lectures, practical case of degree courses is high. Xiaodong teacher membrane family business system as a whole for power back-office operations and selfless sharing of high availability, especially in visual marketing and service system of the building, and the membrane background operating system processes the entire family to visit many more harvest .

◎ one hundred Kai Lin, general manager Dan Ziyi beauty chain: the Foundation of the teacher\'s curriculum, content-rich, creative after another, traumatic, broaden horizons, inspire thought, and while easy to understand, but also with actual combat, the best for rare. heard a lot of network marketing programs, many generalities, kick the tires, only as a public high.

◎ one hundred Kay Beauty Lin Lina Chen, general manager of the chain: [cosmetics online marketing first class] is course has a very strong practical operation, not only thinking on the global network operators, with a high degree, a better grasp of the actual operations of you the tools and methods, classroom atmosphere relaxed yet rigorous, selfless teacher sharing, exchange of students between collisions, electronic business platform with direct contact, intimate learning consultancy services, curriculum fully reflects the actual operation of the + + implementation of practical features.

◎ Biotechnology Co., Ltd. Guangdong Yahweh Yao-products: the Foundation of the teacher\'s classic case of real creativity, ideas and methods in the future planning of the company\'s advertising to be the effect of surprise. Xiaodong membrane family to share the teacher\'s practical operation, in particular, product differentiation and customer service aspects, together with the electricity business team learning [cosmetics online marketing first class] is correct!

◎ electric provider IMC International Head Zhouying Na: Liu\'s course opened my door to power the whole business of thinking, the essence of network marketing, marketing, marketing initiatives, the four principles of network marketing will become my future development of the necessary tools and methods, in [cosmetics online marketing first class] class relaxed, happy, warm, not only the actual course share the wonderful teachers, a group of like-minded students to interact, and more time creating comprehensive services to wealthy school, our team learning fun, gain a lot, the course is worth.

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